A sneak peek of Vitrum 2021 was given during the course of the MEET VITRUM 2021 web presentation that was hosted by VITRUM President, Dino Zandonella Necca, assisted by Director, Fabrizio Cattaneo. The video of the live-streamed event is available on the VITRUM YouTube channel: https://bit.ly/3aE7Hqa
The latest news and announcements included:
the new pricing system based on stand size that encourages exhibitors to display their technologies at the show.
the “GLASS IS” project, the themed pathway that runs parallel to and integrates the already well-established Specialized___missing a word/the specialization?’___, to highlight the qualities end-users can expect in glass products, while also promoting the technologies that made them possible,
the new VITRUM Life editorial portal, that hosts constantly updated news from exhibitors and the world of glass, and
Glass Week, complementary to the show, places glass at the center of attention in Milan, engaging trade professionals, citizens and tourists through exhibits and themed events.
Offering exhibitor testimonials during the webinar were Raphaël Prati, Group Marketing & Communications Director for Biesse SpA and Barbara Antonini, entrepreneur and Board Member of Antonini Srl who, drawing on first-hand experience, shared their perspectives on the outlook for the show and for the industry, in light of the current situation.
Machines Italia and the Italian Trade Commission - ITA will invite 35 selected North American importorters, distributors and end-users of glass processing technology to attend Vitrum 2021. Travel and hotel costs will be covered by ITA.
For further information on VITRUM 2021 and how to be part of the Machines Italia and Italian Trade Commission delegation please r contact toronto [at] ice.it (subject: Machines%20Italia%20Newsletter) , chicago [at] ice.it ?subject=Machines%20Italia%20Newsletter">chicago [at] ice.it, mexico [at] ice.it (subject: Machines%20Italia%20newsletter)