The environmental organization WWF, the World Economic Forum and Algramo announced efforts to transform consumption patterns and reduce plastic pollution in Mexico City (CDMX), through the reuse and refilling of packaging in supermarkets. These measures are part of local, national and global initiatives to fight single-use plastic pollution.
The alliance of these three organizations is driven by the Partnership for Green Growth and Global Goals 2030 (P4G), which supports the incubation of innovative social-public-private partnerships to drive sustainable economic growth.
The partnership named "Refill Revolution" will receive support from P4G and will be part of the global network to accelerate the achievement of Sustainable Development Goals (SDGs) 11 (Sustainable Cities and Communities) and 12 (Responsible Consumption and Production). "Refill Revolution" seeks to revolutionize the way we produce and consume by introducing reusable/refillable packaging options in supermarkets in the nation's capital.
Pilot program
During the second quarter of this year, a pilot program will begin with dispensers deployed in selected supermarkets in Mexico City. This model, based on successful pilots in Chile, the United States and Indonesia, will significantly reduce the need for plastic.
Dispensers deployed.
The Ellen Macarthur Foundation estimates that 20 percent of single-use Consumer Packaged Goods packaging can be replaced with reusable alternatives, offering a business opportunity of up to $10 million.
Most multinational companies have commitments to radically reduce the impact of their packaging. Reusable packaging has the potential to be one of the biggest levers for reducing waste.
Most multinational companies have commitments to radically reduce the impact of their packaging.
