Amidst the pandemic, the Italian Trade Commission - ITA Houston office and FederUnacoma, the Italian Agricultural Machinery Manufacturers Federation, launched DEMO DAYS, a series of free digital events open to machinery buyers and dealers attending the World Ag Expo. 

DEMO DAYS involved more than 40 Italian agricultural technology providers during the course of three consecutive Tuesdays in April 2021. Each DEMO DAY consisted of an educational session and dedicated product demonstrations specifically created by Italian manufacturers for North American end users. DEMO DAYS was one of the digitally busiest ITA branded projects of 2021!

For further information on the initiative, please contact houston [at] ice.it (subject: Machines%20Italia%20E-newsletter)