The company's product lines are structured into two main areas of excellence: the product line consisting of stand-alone machines for grinding, beveling, and washing glass and stone, and the product line dedicated to complete plants for silvering (coating) and laminating glass. The two sectors are integrated to create fully automated grinding islands BRS Bovone Robotic System. Bovone was founded in 1954 and is based in Ovada, Italy, in the province of Alessandria.
Bovone's plant in Reidsville was the former Harley Davidson dealership, but now houses the company's sales offices, a parts warehouse and machine shop.
"We are excited about this new venture," said Federica Bovone, company president. "Bovone has been successfully selling in the United States for 45 years, and the time has come to expand into this market with a physical location so that we can continue to effectively and efficiently meet the needs of our loyal customer base. Thank you to everyone who made this project possible, and special thanks go to the local economic development organizations in Rockingham and Reidsville counties, as well as the North Carolina Economic Development Partnership who helped us navigate this complex process. "
The strategic decision to establish new headquarters is aimed at meeting market demand in synergy with Bovone's distributor in the area, the Salem distribution company in Winston-Salem. The new location will consolidate the brand's presence in a market that, year after year, continues to value made-in-Italy technologies. With this new location, Bovone will be able to guarantee faster response times and even more efficient sales support.
Bovone chose to establish its first North American headquarters in North Carolina given the state's rich history in the furniture industry, a leading sector for the glass market. The company was also attracted by the fact that the state was ranked by Forbes magazine as one of the top five pro-business states in the country.
"We are thrilled that Bovone chose Rockingham County and Reidsville for its first branch in the United States. Having another international company investing in our county shows that the economy is strong and that our strategic location to reach key U.S. markets continues to be attractive to companies looking to move product to market in a timely manner, " said Leigh Cockram, director of the Rockingham County Centre for Economic Development, Small Business & Tourism. "It is also exciting to see the redevelopment of a previously vacant commercial building."
Jay Donecker, mayor of Reidsville, added, "This is another example of how strong Reidsville's economy is and how activities like Interstate 785 and other infrastructure investments are paying off. Reidsville is also becoming a hotbed for international companies with more than $50 million in foreign direct investment in the past 18 months. We welcome Bovone to Team Reidsville. "
Source: Rockingham County Center for Economic Development, Small Business & Tourism
