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Italy's Gucci Takes On Sustainability

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According to the company's posting on ppr.com, in August 2011, together Gucci and Italy - Padua based Safilo Group, which is the second-largest manufacturer of eyewear products worldwide, will introduce four models made using an innovative acetate which, compared to traditional acetate used for optical frames, contains a much higher percentage of material from natural origins. This acetate has been created in two colours exclusively for Gucci eyewear, flamed Havana with either a red background or a green background, which recall the House’s iconic green-red-green web.