A contest promoted by CONFIDA, the Italian Vending Association, will reward the best packaging solutions for vending machines
Vending machines are increasingly all-present in railway stations, waiting rooms, schools, common areas in shopping malls, offices, etc. The visual impact of the products is a very important factor and is often key in influencing product choice just as the customer is about to insert a coin in the slot. Packaging therefore becomes a crucial element, and not just in terms of product appearance: besides its ability to catch the eye, other key elements include “machinability”, a terms which refers to the package’s compatibility with the machine’s inner mechanisms as well as the logistic processes involved.
During IPACK-IMA 2012 a special contest promoted by Confida (the Italian Vending Association) will reward the best packaging solution designed for the vending channel. The contest is called "Packaging for Vending" and will involve top-notch designers and manufacturers of packaging solutions, both with prototypes and existing products which will compete in two different categories. The increasing importance of packaging in products intended for the vending channel calls for a growing cooperation between companies active in packaging design and manufacturing and those involved in the vending business.
The contest will take place on one of the world’s top stages for packaging solutions: IPACK-IMA is the standard-setting international exhibition for packaging, processing, industrial logistics technology and materials, held from February 28th to March 3rd 2012 at Fiera Milano.
Subscription requests to the contest "Packaging for Vending" will be filed by February 20th (further details and subscription forms are available at www.confida.com). The competing products will have to be submitted by February 28th at CONFIDA’s stand (hall 9, stand D118) on IPACK-IMA’s opening day.
The winners will be selected on March 2nd – the second-last day of IPACK-IMA – by a jury made up of experts and Confida’s top managers; the prize-giving ceremony will take place on the same day during the convention “Packaging for Vending”. The winning packaging solutions of both categories will be displayed at Venditalia 2012, the global vending exhibition on schedule on May 9-12 at Fieramilanocity where IPACK-IMA will also participate with a stand.