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VITRUM 2021: Where the Glass Industry Comes to Life
VITRUM the international trade fair specializing in machinery, equipment and systems for flat and hollow glass and semi-finished and finished products - will be held from October 5 to 8, 2021 at the Fiera Milano Rho district. With nearly 300 exhibitors from 25 countries, 330 thousand square meters of exhibition space, 11 thousand visitors from 85 countries, the Milan fair is a must-attend event for glass industry professionals.

A preview of Vitrum 2021 was given during the MEET VITRUM 2021 web presentation hosted by VITRUM president Dino Zandonella Necca, assisted by director Fabrizio Cattaneo. Live-streaming video of the event is available on VITRUM's YouTube channel: https://bit.ly/3aE7Hqa

Latest news and announcements include:
the new booth size-based pricing system that encourages exhibitors to showcase their technologies at the show.

the "GLASS IS" project, the theme trail that runs parallel to and complements the already established system to highlight the qualities end users can expect in glass products while also promoting the technologies that made them possible.

the new VITRUM Life editorial portal, which hosts constantly updated news from exhibitors and the world of glass.

Glass Week, complementary to the fair, puts glass at the center of attention in Milan, involving industry professionals, citizens and tourists through themed exhibitions and events.
The webinar featured testimonials from Raphaël Prati, Group Marketing & Communications Director of Biesse SpA, and Barbara Antonini, entrepreneur and board member of Antonini Srl, who, based on direct experiences, shared their views on the prospects of the fair and the industry in light of the current situation.

Machines Italia and the Italian Trade Commission - ITA will invite 35 selected North American importers, distributors and end users of glass processing technologies to attend Vitrum 2021. Travel and hotel costs will be covered by ITA.

For more information about VITRUM 2021 and how to be part of the Machines Italia and Italian Trade Commission delegation, please contact
toronto [at] ice.it (subject: Machines Italia Newsletter) , chicago [at] ice.it ?subject=Machines Italia Newsletter">chicago [at] ice.it, mexico [at] ice.it (subject: Machines Italia newsletter)