TPA ITALIA 2014: Right The First Time
The warm welcome, the overall satisfaction of exhibiting and visiting companies and the results obtained confirm organizers’ expectations who are already looking to the future.
The first edition of TPA ITALIA has just closed its doors (May 6-9, 2014) reporting good results and everybody is already thinking about the next one. TPA ITALIA is the new B2B trade fair platform dedicated to motion control, power transmission, hydraulics and automation solutions held at Fiera Milano Rho. The positive feeling spread throughout these four days was shared by exhibitors and visitors who had the opportunity to experience a format more compliant and responsive to their current needs. Boasting on this experience and on this innovative and flexible format, TPA ITALIA launches the next appointment in 2016 with a promise to keep strengthening the cooperation with companies and synergies with this market which features increasing variability and vitality.
More than 7.500 attendees, 26% representing over 61 countries (main countries: Spain, Russia, France, Germany, Finland, Holland, Israel, Turkey, United Arab Emirates, Poland and Morocco). It was a great turnout for both the exhibition itself, 160 exhibitors representing more than 200 companies from 17 different countries, and for the rich program of conferences and workshops that the event proposed. Here, machine manufacturers, end users, foreign delegations from different countries (among them Russia, Poland, Bulgaria, Germany, France, Turkey, China and Taiwan) and national and international press representatives found opportunities to catch up and learn about the newest technologies and cutting--‐edge solutions that help companies to maintain the competitive advantage that allows to place Italy at the top of the European and global rankings.
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The moments of networking and debates with research institutions were appreciated as well. The three Solutions Hubs had great success and offered everyone a chance to get in touch with these realities and explore possible future business opportunities. Visitors showed great interest for live demonstrations and the unique prototypes presented by some of Italy’s most prestigious research centers.
Visitors responded enthusiastically to conferences, particularly the opening one focused on electrical and fluid drives and the one dedicated to the export of Italian product to Russian markets, both were attended by more than one hundred people. These conferences and the company workshops were a constructive opportunity to discuss about how companies should be prepared to meet market challenges and be more careful than ever to specialize, innovate, reorganize their processes, pay attention to customers and understand how to respond to their needs.
"This is the first edition of an exhibition that has no precedent and that, as such, needs time to grow and consolidate. Ever since we are very satisfied with the results achieved. Many companies in the industry showed confidence in TPA ITALIA, trusting in this initiative and were rewarded by the event success. Even the Match Making initiative, with over 200 meetings arranged in advance between visitors and exhibitors, confirms my positive opinion. I had the feeling that everyone appreciated and enjoyed TPA ITALIA as a meeting place and networking as well as a real opportunity to match automation systems supply and demand that are getting increasingly important in the implementation of new business models required in this current scenario.
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Considering the success of this edition, we do believe that in 2016 TPA ITALIA will grow extending participation to all players in the sector, "said Andreas Züge, Deutsche Messe Italian branch CEO." We wanted to give this sector a trade show which keeps up with its importance and with the recognized excellence of the operating Italian companies," said Enrico Pazzali, Fiera Milano CEO. "The goal is achieved.
The operators have shown their appreciation for our efforts, and this is a prime reason for being satisfied. But there is also a second one, very important for us as well. TPA ITALIA is the result of a successful collaboration between Fiera Milano and Deutsche Messe (Hannover Messe, which boasts with the MDA show the global leadership in the drive systems and power transmission). We have been working for years with Hannover in China and India, but we have never extended this relationship to other markets, especially Italy.
TPA ITALIA, which is for now the only event in Europe to enter the MDA international circuit, is also something new. A new success." “TPA ITALIA leverages on past experience to open up to current needs of exhibitors and visitors who are looking for new ideas to meet globalized market requirements. Now more than ever they look at hydraulics, pneumatics and mechatronics potentials to bring innovations to machines and systems in order to meet the challenges such as energy saving and sustainability to name just a few. I am sure that this exhibition represents a winning answer for both the industry and for the prestige of the sector at an international level," said Amadio Bolzani, Assofluid President.
