Machines Italia

CHICAGO – The Italian Trade Commission's Chicago Office (ITC), represented through its project Machines Italia, will be one of the major sponsors of the World Business Forum 2010 (October 5 th and 6 th).

On the second day of the Forum (October 6th) during the official program itself, Dr. Luca Majocchi, former CEO of Unicredit, one of Italy's major commercial banking institutions, and currently managing director of Meccano SpA as well as an advisor to FEDERMACCHINE (Italy's National Federation of Associations of Manufacturers of Capital Goods Intended for Industrial and Handicrafts Manufacturing Processes) will present, for the first time ever, the Transatlantic Survey of C-Level Executives of North American and European manufacturers entitled "Challenges Of Global Manufacturing: Improving North American And European Competitiveness Through Cooperation".

The Italian Trade Commission via its Chicago Office together with the Forum's organizers HSM Americas conducted this extensive two-month survey among top multinational companies within North America and Europe assessing the trends and industry shifts currently impacting their respective manufacturing industries.

Dr. Majocchi will focus on the following points during the presentation:

• In the recovery from the economic crisis, corporations in both North America and Europe will rely on export as the main driver for growth, as domestic demand is expected to be weak.

• In this context, producers of capital goods will play a role, as OECD countries have to reengineer their existing manufacturing base, while new production capacity has to be built in Asia. With its strong machinery industry, Europe is well positioned to exploit this opportunity.

• As global competition evolves, North American producers of finished goods and European equipment manufacturers will have the opportunity to grow stronger through cooperation by exploiting the know how embedded into equipments to manufacture and market competitive products.

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